What is Knafeh? The Middle Eastern Dessert That Went Viral (Now in Cookie Form)
If you've spent any time on TikTok or Instagram lately, you've probably seen the viral Dubai knafeh chocolate bar — a rich chocolate treat filled with golden, crispy pastry and pistachio cream. But what exactly is knafeh, and why is everyone obsessed?
Whether you're a dessert lover or just curious about the latest foodie trends, let’s break down this iconic Middle Eastern dessert — and how we turned it into one seriously indulgent cookie.
So... What Is Knafeh?
Knafeh (also spelled kunafa, kanafeh, or künefe) is a traditional dessert from the Middle East, especially popular in countries like Lebanon, Palestine, Turkey, and Jordan.
It’s made from kataifi pastry — thin, shredded filo dough — that’s layered with a creamy filling (usually sweet cheese or semolina custard), soaked in fragrant sugar syrup often infused with rose or orange blossom water, and baked until golden and crispy. It’s typically topped with crushed pistachios for that nutty finish.
The result? A dessert that’s crispy on the outside, soft and gooey on the inside, and completely addictive.
Why Did Knafeh Go Viral?
In recent years, dessert lovers in Dubai took knafeh to the next level by stuffing it inside rich chocolate bars filled with pistachio paste. The texture combo of silky chocolate, crunchy kataifi, and creamy pistachio made it an instant hit on social media.
Videos of gooey cross-sections and dramatic taste tests exploded across TikTok and Instagram — and suddenly, everyone wanted a bite of the Dubai Viral Knafeh Chocolate Bar.
Introducing: The Dubai Viral Knafeh Pistachio Cookie
Inspired by this trend, we created our own THICC twist on the viral dessert — and turned it into a cookie.
Meet the Dubai Viral Knafeh Pistachio Cookie:
A decadent chocolate cookie stuffed with crunchy knafeh pastry and rich pistachio butter. It’s buttery, nutty, sweet, and crispy — everything you love about traditional knafeh, with a modern, chocolatey upgrade.
This limited-edition flavor is handmade, ridiculously indulgent, and designed for people who love to eat with their eyes and their mouths.
Why You Need to Try It
If you’ve never tried knafeh before, this is the perfect intro. You’ll get the authentic textures and flavors — the golden crunch of kataifi, the smooth nuttiness of pistachio, the sweet richness of syrupy dessert — all wrapped up in a cookie you can hold in one hand.
It’s the Middle Eastern dessert you didn’t know you needed, now trending in a totally new way.
Ready to taste the hype?
👉 Try the Dubai Viral Knafeh Pistachio Cookie
Only available for a limited time. Don’t miss out!